Associate Creative Director building brands, digital experiences & design systems.

OpenAI

In 2023, OpenAI was both a research lab and the company behind ChatGPT. As part of the design leadership, I helped build one place for all of it, from the design system to two years of launches like GPT-4 and Sora.

  • Design System
  • UI/UX
  • Web
  • Art Direction

Role: Design Director

Design Team: Arietta Tetreault, Stephanie Ma, James Casey, Sage Brown, Stephany Madi, Jules Cordova

2023–2025

OpenAI.com homepage — “Get answers. Find inspiration. Be more productive.”
OpenAI interface icon set on black.
OpenAI News index on mobile.
ChatGPT Enterprise page on mobile — “Supercharge your team’s performance.”
A Latest news module on a blue gradient — research, product and company stories with thumbnails.
The OpenAI News page in dark mode, with filters and featured story cards.
“Read story” and “Try in ChatGPT” buttons with a cursor.
A grid of OpenAI.com page modules and cards.
The AI search pill on a soft blue gradient.
An OpenAI research article on mobile.
A model evaluation chart on black.
Four OpenAI.com pages on mobile over a pink gradient — home, a customer story, safety and research.

Apple Music’s 100 Best Albums

Request

Apple Music’s ranking of the 100 best albums of all time. We built the countdown experience around how people have always flipped through music, from crates of vinyl to the iPod click wheel, with each album’s cover setting the color. I led concepting and the design system behind it.

  • Design System
  • UI/UX
  • Web

Role: Associate Design Director

Design Team: Arietta Tetreault, Stephany Madi, Orland Longlight

2023

Solana Breakpoint ’25

Solana’s flagship conference, bringing 7,000+ people from 100+ countries to Abu Dhabi. We built the brand and its system, scaled from the site to the stage, merch and the event itself. I led design direction and built a custom dither tool to produce the brand’s core graphic device at scale.

  • Brand
  • Design System
  • Web
  • Generative Tools

Role: Design Director

Design Team: Arietta Tetreault, James Casey, Brent Clouse, Jamal Qutub

2025

Breakpoint main stage lit in purple over rows of seating.
The Breakpoint app on a phone.
Attendees at the Breakpoint venue.
Breakpoint 2025 identity system — signage, type and merch.
A speaker portrait treated in the Breakpoint palette.
A black Breakpoint 2025 tote bag.
Breakpoint website screens — agenda, tickets and travel.
The Breakpoint banner seen through palm fronds.

Foxtrot

A modern corner store and delivery app with locations across Chicago, Dallas and D.C. We brought the personality of its stores into the app while making it easier to shop. I worked from early concepting through the design system, designing across search, product pages, curated landing pages and in-store.

  • Design System
  • UI/UX
  • Web
  • Product Design

Role: Senior Designer

Design Team: Jack Wilson, Patsy Shin

2022

The Foxtrot app on a phone resting on a wooden table.
Four Foxtrot app screens side by side.
Foxtrot’s Made in Chicago page on a laptop.
A collage of Foxtrot web and app screens.
Foxtrot product and recipe screens on black.
The Foxtrot app beside a photo of a Foxtrot store.

Gradial

Brand refresh, design system and site for Gradial, whose AI agents take marketing campaigns from brief to live.

  • Brand
  • Design System
  • UI/UX
  • Web

Role: Design Director

Design Team: Arietta Tetreault, Stephanie Ma, Heather Weyda, Orland Longlight

2026

Gradial home — “Welcome back, Tessa” with an Ask Gradial field.
A Gradial send button on a soft purple gradient.
“Work at scale with a digital coworker” on mobile.
Gradial campaign pages on a purple gradient.
A Gradial teammate smiling at a laptop.

Additional partners